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Indus Weavers - Logo & packaging design

Indus Weavers is a startup that celebrates the centuries-old tradition of Pashmina, the best quality cashmere.

Starting from the history of the product, I worked on a logo that combined the concepts of luxury, durability, lightness and tradition, developing both the logo and the coordinated packaging.

Scroll to find out more about the project.

Logo Design Indus Weavers Graphic design Andrea Cappa

The pictogram derives from the infinity symbol, which reminds us of the durability

of the product and the tradition of handing it down from generation to generation.

It has been assembled using the golden section.

Logo Design Indus Weavers Graphic design Andrea Cappa

The color palette refers to the raw colors of the Pashmina

and is enriched with silver and black colors.

Logo Design Indus Weavers Graphic design Andrea Cappa

Typography includes two characters: one refined and elegant for titles and one more minimal and linear for texts.

Logo Design Indus Weavers Graphic design Andrea Cappa

The project is completed with a personalized packaging.

By opening the box, the thank you note for the purchase is revealed.

Logo Design Indus Weavers Graphic design Andrea Cappa
Logo Design Indus Weavers Graphic design Andrea Cappa
Logo Design Indus Weavers Graphic design Andrea Cappa
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