Indus Weavers - Logo & packaging design
Indus Weavers is a startup that celebrates the centuries-old tradition of Pashmina, the best quality cashmere.
Starting from the history of the product, I worked on a logo that combined the concepts of luxury, durability, lightness and tradition, developing both the logo and the coordinated packaging.
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The pictogram derives from the infinity symbol, which reminds us of the durability
of the product and the tradition of handing it down from generation to generation.
It has been assembled using the golden section.
The color palette refers to the raw colors of the Pashmina
and is enriched with silver and black colors.
Typography includes two characters: one refined and elegant for titles and one more minimal and linear for texts.
The project is completed with a personalized packaging.
By opening the box, the thank you note for the purchase is revealed.